Fully Gimmicked

It's been a hot minute since I sat down to write a blog! I felt that now is a great time for this topic, because it affects and impacts all of us in small business and the wrestling industry specifically. In my past day-job life, I handled the company's social media marketing and a majority of the online presence. Not saying I'm an expert by any means, just throwing out some things that I found to be helpful and effective. The focus on this post being specializing your social media - it's perfect for branding, promotion, getting bookings, finding shows - but there's usually a weird combo friend/follower list of real-life friends and family vs wrestling/business friends and contacts. Personally, I sometimes hesitate posting on my social media accounts because I have such a mix of "personal" friends and "industry" friends. And there have absolutely been a hefty handful of people I un-friended/un-followed who I knew "professionally" fo...

 Indy wrestling fans worth their salt understand that  buying Merch is a great way to support their favorite  wrestlers. But what happens when people have 50 black tshirts? Or they already have an 8x10 or two from you? Then the buying decisions get a little harder. Do I  need  this shirt? Do I have room for  another  photo? The solution: mix it up! What better than offering unique and personalized options to showcase your character? Almost anything can be branded, and having an array of options helps capture new fans and keeps existing fans coming back for more. Below are five new items you can bring to your Merch table to stand apart (without bogging down your bag!): Beverage coozies: Compact and useful, especially if your show is at a location with a bar. Can easily have your logo or catchphrase, and it's something useful. Just imagine - next time someone is enjoying a beverage, they have your name in front of them and tell their friends a...