Posts

Social Media | Personal v. Business

Image
It's been a hot minute since I sat down to write a blog! I felt that now is a great time for this topic, because it affects and impacts all of us in small business and the wrestling industry specifically. In my past day-job life, I handled the company's social media marketing and a majority of the online presence. Not saying I'm an expert by any means, just throwing out some things that I found to be helpful and effective. The focus on this post being specializing your social media - it's perfect for branding, promotion, getting bookings, finding shows - but there's usually a weird combo friend/follower list of real-life friends and family vs wrestling/business friends and contacts. Personally, I sometimes hesitate posting on my social media accounts because I have such a mix of "personal" friends and "industry" friends. And there have absolutely been a hefty handful of people I un-friended/un-followed who I knew "professionally" fo...

Summer Flings 2018

Image
Ahh, summer. For us in Florida that means we'll be sweating literally 24/7 until about December when the temps finally drop below 90 again. The heat sucks, but cool new merch helps to ease the pain a little. Maybe? At least you'll look good sweating your ass off at shows. We're using this summer to test out our Summer Flings. Super limited edition merch that is only available for ONE week! That's right, seven whole days to grab something you like and then it will no longer be available. And this isn't one of those "just kidding it'll be listed on the site like normal the next day" kind of stunts. Once they're done - that's it. We're starting with this hella cute Ophidian pocket tee - because who wouldn't want a cobra man in your pocket? The design is in metallic gold, and imo sets it apart from your standard stock of wrestling t-shirts. It's only available until the 24th, so get it while we got it. We're very excited about...

Not Throwing Away My Shot

Image
I have re-activated the blog element of the site since I will actually have time to focus on it! I am in the process of leaving my 9-5 job which I have been with for over 7 years. It's scary, exciting, and somewhat stressful - but I am not throwing away my shot. I'm a Hamilton fan, can you tell? This July we will be celebrating three years of Fully Gimmicked, and three years that I have worked 8 hours a day to come home and pretty much work another 8 hours. There have been many nights where bedtime was 2am because I had to get an order done and shipped the next day. It finally reached a pinnacle where I realized I was pretty burnt out, and starting to half-ass both jobs. So instead of half-assing two things, I decided to make the jump to whole-ass one thing. I can't wait to spread my entrepreneurial artsy wings and see what FG can really do. When this baby hits 88mph you're gonna see some serious shit.  It's also a low-key goal to cram as many pop culture ref...

5 Ways to Mix Up the Merch Table

Image
 Indy wrestling fans worth their salt understand that  buying Merch is a great way to support their favorite  wrestlers. But what happens when people have 50 black tshirts? Or they already have an 8x10 or two from you? Then the buying decisions get a little harder. Do I  need  this shirt? Do I have room for  another  photo? The solution: mix it up! What better than offering unique and personalized options to showcase your character? Almost anything can be branded, and having an array of options helps capture new fans and keeps existing fans coming back for more. Below are five new items you can bring to your Merch table to stand apart (without bogging down your bag!): Beverage coozies: Compact and useful, especially if your show is at a location with a bar. Can easily have your logo or catchphrase, and it's something useful. Just imagine - next time someone is enjoying a beverage, they have your name in front of them and tell their friends a...

WrestleMania Weekend Merch Package

Image
Going to Dallas for WrestleMania this year? As everyone knows, the best part about WM is really  all the Indy Wrestling events - including WrestleCon and the WWNLive Experience . If you're working at any of these awesome events, you're going to need to be stocked with merch!  We have made a super convenient merch package, with a variety of different items for a killer deal.  Includes: - 10 Vinyl Decals - 10 Buttons/Magnets (combo of each) - 5 Bandanas - 2 Water bottles - 3 Tote Bags All fully customized with your design/logo/catchphrase. The total resale value is over $200 - and it's just $75.  Offer valid only through March 25th (we will need at least a week-week and a half notice to make sure you receive everything in time).  Email us at fullygimmicked@gmail.com for more information or to place your order!

Keeping Busy

Image
Hello lovelies! We have certainly been keeping busy here at #FullyGimmicked HQ. With FIP Presents Everything Burns coming up this Friday, we've got the usual last minute orders! Looking over the card, I was thrilled to see how much merchandise I will have made or had a hand in at this show. Our amazing ambassadors Maxwell Chicago, Gary Jay, and The Hooligans will be wrestling. And we recently got to do some fun merch for Teddy Stigma who will be facing Jody Kristofferson.  It's always a delightful storm to balance my boring adult day job and all the fun stuff we get to do for wrestlers. The late nights, early mornings, and oh-god-I-ran-out overnight shipping charges are always, always worth it come show time.  The key for me is prioritizing. And not just binge-watching Friends (I'm on season 8 - I'm almost done!!) to make sure everything's got what they need in time. A full merch table is a happy merch table - and I'm happy when a lot of it is mine! ...

Welcome to Fully Gimmicked!

Image
Hey everyone - I want to start with a huge thanks to all of my friends and the amazing wrestler's we've worked with to develop Fully Gimmicked. It is still very much a growing endeavor, and one I truly believe caters to an awesome niche of wrestling fans and talents.  Half the story is the characters, right? We're here to support those characters. I'll try to keep the blog updated with news and companies/shows where you can catch our Brand Ambassadors. They're doing great things - and it's so fantastic to be a part of it! As for fun, new merch - we'll be releasing blender bottles and gym bags soon! If you have any requests or ideas for custom orders - just let us know!  - Luna