Fully Gimmicked

It's been a hot minute since I sat down to write a blog! I felt that now is a great time for this topic, because it affects and impacts all of us in small business and the wrestling industry specifically. In my past day-job life, I handled the company's social media marketing and a majority of the online presence. Not saying I'm an expert by any means, just throwing out some things that I found to be helpful and effective. The focus on this post being specializing your social media - it's perfect for branding, promotion, getting bookings, finding shows - but there's usually a weird combo friend/follower list of real-life friends and family vs wrestling/business friends and contacts. Personally, I sometimes hesitate posting on my social media accounts because I have such a mix of "personal" friends and "industry" friends. And there have absolutely been a hefty handful of people I un-friended/un-followed who I knew "professionally" fo...

Ahh, summer. For us in Florida that means we'll be sweating literally 24/7 until about December when the temps finally drop below 90 again. The heat sucks, but cool new merch helps to ease the pain a little. Maybe? At least you'll look good sweating your ass off at shows. We're using this summer to test out our Summer Flings. Super limited edition merch that is only available for ONE week! That's right, seven whole days to grab something you like and then it will no longer be available. And this isn't one of those "just kidding it'll be listed on the site like normal the next day" kind of stunts. Once they're done - that's it. We're starting with this hella cute Ophidian pocket tee - because who wouldn't want a cobra man in your pocket? The design is in metallic gold, and imo sets it apart from your standard stock of wrestling t-shirts. It's only available until the 24th, so get it while we got it. We're very excited about...

I have re-activated the blog element of the site since I will actually have time to focus on it! I am in the process of leaving my 9-5 job which I have been with for over 7 years. It's scary, exciting, and somewhat stressful - but I am not throwing away my shot. I'm a Hamilton fan, can you tell? This July we will be celebrating three years of Fully Gimmicked, and three years that I have worked 8 hours a day to come home and pretty much work another 8 hours. There have been many nights where bedtime was 2am because I had to get an order done and shipped the next day. It finally reached a pinnacle where I realized I was pretty burnt out, and starting to half-ass both jobs. So instead of half-assing two things, I decided to make the jump to whole-ass one thing. I can't wait to spread my entrepreneurial artsy wings and see what FG can really do. When this baby hits 88mph you're gonna see some serious shit.  It's also a low-key goal to cram as many pop culture ref...